When you stop and think about it, isn’t technology a distraction? I mean from a business perspective. Just for the moment forget about all the things in your day:  forget your role, the looming current portfolio of work, and forget the infrastructure meeting this afternoon.

What if business people were 100% focused on their strategy & tactics? Just maybe there would be more profit generated for bonus and vacation for everyone. There is a new business/technology model brewing that could just take us there. How about a walk through of a simple scenario: Let’s say you work for a services based company. For years you have had this amazing idea for delivering services tailored to exactly what each customer has been asking for. You can see it all coming together.

Your company signed up for this DBO online business system a few months back. You stare down at the bright DBO sticker stuck to your phone. It sports a large, clearly visible, phone number. “Business People Taking Charge” it says. An over-zealous marketing rep had stuck it there after the big DBO hype meeting. You think: “I have an hour before lunch, let’s give it a whirl”.

A very engaging person got you talking about your idea straight away, right over the phone. Conversation flowed right into the collaborative  dashboard, your ideas forming on the screen. You explained how each aspect of a service could be modularized and combined, in ways that make sense (rules). Becoming energized, you go on. The system would allow the customer to come to a similar dashboard – an idea that had just popped into your head. It would allow them to mold the service into what they had always wanted. A similar sticker, but electronic, hovered over the bottom left of the customer dashboard. The familiar: “Business People Taking Charge” and a phone number. The customer breezed through without needing the helpful sticker.

Sometime later you are told the person on the phone was a dedicated Business Architect. That made sense. Remembering the fascinating walk through of the company business model and how your concept would fit right in; stressing a particular emphasis on getting the profit model right.

As you went off to your lunch, followed by other meetings, the BA shifted his dashboard. It presented a technical looking but quite pretty graphical screen. Now busily hammering out Business Process Modeling Notation; understandable by the technologists. The process flow to match your concept to the business model is soon complete. Lines in the diagram connect to needing-to-be-built components, system connections and the virtualized data. A perfect model of the exact future state system changes in support of your concept is soon created.

The BA selects the right technical resource from the dashboard, and hits “send”. The work, and your concept, has just been routed along with the work order to begin implementation. Over the next few days collaborations happen to clear up issues. Then it’s done.

Meanwhile business people have been focusing on the customer training for the new resource in their dashboard. You have prepared the client communication channel to receive this new communication. The marketing people have been prepped; as well as the training and CRM people.

The business people knew their work would be timed perfectly with the new dashboard release. That is what DBO is all about. The technology experts knew exactly what they needed to do. No guessing. No trying to figure out what the business really wants.

This scenario was but one aspect of this concept. But for me, the most powerful.

Imagine how on-point work could be; for everyone. This provides what the business needs, when they need it. It is almost frightening. Our biggest issue is probably the adjustment period for getting used to working this way? Yet is sounds so natural.

This is the Vision of an Enterprise Business Architect.  It is called, DBO.  Dynamic Business Orchestration.

The key elements that make this work are:

Business People speaking business
Technology building what is called for by the business
A liaison in between versed both in business and technology
The next generation business capable application

Taking a peek at the DBO Vision Statement, you would see this is a natural evolution. Technology professionals are incredibly knowledgeable and competent. Technology continues to change and to evolve. A cycle that has always built upon brilliant work that has come before. We are at a time when technology is available as a commodity. Opinions vary on whether to jump in or not. But the direction is clear. Commoditization is the future.

Follow the above example to the fullness of what could be. Look at it the benefits of having an entire technology platform become invisible from a business perspective.

In the extreme, a single individual could create a global enterprise of 200,000 people running on world class corporatesque technology infrastructure. The core system is readily configurable to match the bold new vision of this individual; or any business concept. It might initially be scaled for only 3 clients. In three months it seamlessly could scale to 200 clients; and beyond. No business decision to be made; perhaps a review of the Revenue Model. Just to thrill at the ease of profit generation.

Thrilling when you consider it does not require business professionals to be involved in technology. Dabbling in it is optional. Who isn’t fascinated by Geek Speak? Consider other benefits:

Low cost of entry to launch a new business model
Only limitation is your own business savvy
Fully test your market earlier in the cycle.
When it becomes a success, the system grows with it.
A wealth of  business tools to tweak the model.
A world community of business and technical resources available for partnering, hiring or collaborating.
If you do fold, it is more likely you spent thousands, not millions.
Tehchnologists and business people in perfect sync.

I hope this has entertained; and perhaps sparked a chord.